FRAGILE

    As a retail worker during the COVID-19 pandemic, I witnessed pure panic. At the beginning of announcements of a Stay-At-Home order in Houston, the public responded by gathering everything they could get, purchasing an abnormal number of products. Milks, Eggs, Sanitizers, gloves, water and toilet paper just to name a few. It was not just my store that was experiencing shortages, since the world of retail would struggle to keep these items in stock for the few weeks that followed.

    Why is it that humankind is so inclined to grab as much as possible? Perhaps it is a survival instinct, a subconscious trigger that makes us decide fight or flight. Our fears have left us with all this food that ends up wasted, never consumed.  Were we right to be afraid? Of course, we had every right, but panic ultimately caused this outcome, not fear. This series intends to capture the fragility of society in panic. Panic is a very easily triggered emotion, as easy as breaking an egg - eggs that may never be whole again.

    This series of videos, while lighthearted are intended to show what society should be doing during these testing times, and what is actually happens most times. It serves as a public message to get the masses to come together, rather than assuming that all is lost, and all hell has broken loose.


CLICK HERE TO WATCH FRAGILE I ︎A collaboration with Konrad Pawlikowski of Cloudless Studio


More to Come


THE WORKS


“A photograph is a secret about a secret. The more it tells you, the less you know.”
    -Diane Arbus




© Ricardo Sevilla Jr. and Seva Create, 2015-2020. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Ricardo Sevilla Jr. and Seva Create with appropriate and specific direction to the original content.

THE WORKS


“A photograph is a secret about a secret. The more it tells you, the less you know.”
    -Diane Arbus





© Ricardo Sevilla Jr. and Seva Create, 2015-2020. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Ricardo Sevilla Jr. and Seva Create with appropriate and specific direction to the original content.